Style Guides
One of the most important aspects of your design journey will be your brand identity which is outline in your style guide. This guide will format the basis of all of the design items that are created for you. It is also a living document that should be updated whenever design changes are made.
So why is this guide so pivotal for your business?
🩴 Time and money saver:
With a clear style guide in hand, you sidestep wasting resources on designs that deviate from your brand essence. It fine-tunes the creative workflow, assuring quicker and more economical results.
🎩 Recognition:
By consistently applying the same visual and verbal elements, you simplify the task for customers to recognize and recall your brand amid numerous competitors.
👔 Consistency:
When we’re crafting a website, drafting a social media post, or designing a business card, your style guide guarantees a uniform appearance and tone. Such consistency underscores your brand’s reliability and professionalism.
🪖 Guidance for creatives:
If you’re collaborating with an in-house team or external designers, or even doing it yourself, the guide provides lucid directions, ensuring everyone aligns with your brand vision and retains its integrity.
⛑️ Builds trust:
A coherent brand appearance fosters trust among your audience. It signals that you’re meticulous, professional, and committed to delivering a cohesive experience to your patrons.
“It conveys your business ethos, narrates your story, and distinguishes you.”
So what exactly is a style guide?
Here’s an in-depth look at what a style guide might comprise, although not all style guides will contain everything listed below. Your style guide will be based on your own individual needs, budget, and usage requirements.
🌈 Colour Palette:
- primary brand colours with their codes
- secondary or complementary colours
🦄 Logo Design:
- main logo in full color
- variations of the logo (horizontal, vertical, icon)
- black and white versions
- clear space requirements
- minimum size requirements
- improper use examples
🧮 Imagery guidelines:
- type of photography and imagery
- image treatments.
- illustration styles.
🥨 Application Examples:
- mock-ups of brand applications across mediums
☎️ Voice and Tone:
- description of the company’s brand voice
- dos and don’ts for writing
- examples of brand voice
💌 Stationery design:
- business card design
- letterhead
- envelopes
- email signatures
🤖 Icons:
- custom icons for various uses
- usage guidelines
🧚 Graphic Elements:
- patterns, textures, or other elements
- usage guidelines
🦑 Brand Story:
- the company’s mission, vision, and values
- brand history
- elevator pitch
💁♀️ Social Media Assets:
- profile and cover photos or graphics
- guidelines for post designs
🌴 Random Assets:
- specific items like mascots, animations, or sound bites
🚓 Usage Guidelines:
- instructions on brand assets usage
Interested in getting your own style guide? Reach out today!
Pricing
Your brand deserves a solid foundation to shine, whether you’re just starting out or looking to elevate your identity. Curated style guide packages are designed to meet you where you are in your journey, offering everything from essential tools to comprehensive, all-inclusive branding solutions.
Essential One-Page Style Guide
💡 Best for startups and small projects.
This budget-friendly option provides a compact but powerful reference to kickstart your brand.
What’s included:
• 🌈 Color Palette: Primary brand colors with HEX codes.
• 🦄 Logo Usage: Main logo with basic usage instructions.
• 🧚 Typography: Recommended fonts for headers, subheads, and body text.
• 🖼️ Photography Style: Guidelines for photo types and treatments.
Price: Starting at $198
Comprehensive Brand Style Guide
💡 Perfect for growing businesses and creative teams.
A detailed, multi page style guide covering all the essentials to keep your brand consistent and professional.
What’s included:
• 🌈 Color Palette: Primary and secondary colors with HEX, CMYK, and RGB codes.
• 🦄 Logo Design: Main logo, variations, and clear space guidelines.
• ✳️ Logo Mark: Your written logo with use guidelines.
• 🧚 Typography: Recommended fonts for headers, subheads, and body text.
• 🧮 Imagery Guidelines: Comprehensive photo styles and treatments.
• ☎️ Voice and Tone: Your brand’s personality in writing, with dos and don’ts.
Price: Starting at $422
All-Inclusive Brand Identity Package
💡 Your ultimate social branding toolkit.
This deluxe package includes everything you need to ensure your brand shines across all social platforms, now and in the future. This package will be displayed in a printable format as well as listed online, making it easy for your whole team to find it 24/7.
What’s included:
• Everything in the Comprehensive Guide.
• 💁♀️ Social Media Assets: Profile and cover images, post templates, and style guidelines.
• 💌 Stationery Design: Business cards, letterhead, and email signatures.
• 🤖 Icons and Graphic Elements: Custom icons and patterns.
• 🦑 Brand Story: Mission, vision, and key messaging.
• 🪖 Application Examples: Mock-ups for logo use, business cards, websites, and ads.
• 🌴 Additional Assets: Unique brand extras like mascots, animations, or sound bites.
Price: Starting at $768
Ready to Elevate Your Brand?
Get in touch today to start creating the style guide that suits your goals and budget.